Our New Mascot

One of the first items on our “to do” list for Nourish & Flourish when we arrived in Asheville was to connect with a design firm that we could work with to develop the ‘look’ of our business.  We already had done extensive writing on our dream, giving as much to the details of the look and feel of our space as well as who we want to serve and to what capacity.  We met with several local groups that ...Read more


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It’s so RAD! (pt. 2)

At the end of last week’s blog post, we had dinner with friends and a lively conversation that shifted our focus in the search for the home of Nourish & Flourish from downtown Asheville to…  the River Arts District!  The very next day we drove down Clingman Avenue and up Depot Street with new eyes to the possibilities.  We were aware of new energy coming into this neighborhood since we met our realtor here three months ago when he showed us space in the new Glen Rock Depot project, aspiring to be one of the first LEED-certified mixed use building in Asheville.  None of the retail floor plans were a great fit for us, but we made a connection with the realtor and continued to work with him in our search.

When we drove down to the River Arts District to take another look, we found our realtor on the sidewalk talking to another guy and standing under a sign on the side of a building undergoing renovations that read, “FOR RENT  Entire 2nd Floor  2,500 Sq. Ft.”  Bingo!  The other guy happened to be the owner of the building, and we were treated to a showing right then and there.  What we saw almost took our breath away.  Big, bright windows on both ends.  Funky, cool brick walls painted bright white.  An expansive, high ceiling in the front that slopes to a more intimate height in the back.  And space.  Lots of gorgeous, open space.  A blank slate upon which to paint our vision.  It truly was love at first sight.  Not a great strategy for negotiating a lease, but a classic example of the all in way we embrace life.

And maybe even more than what we saw in the space, what we felt we knew to be a perfect fit.  The quality of the renovation (Thanks, Elm Construction!) by the new owners.  Their obvious love and care for the building.  At the same time, the sense of history and depth that an old building holds in its structure.  The transition from the street level up a flight of stairs as an invitation to leave behind everyday life and step into new possibilities.

As often happens with significant life events, the slooooow pace of the search has shifted into the race track pace of a hundred daily decisions in manifesting our vision.  Stay tuned for Pt. 3 in which a former nightclub VIP lounge  becomes Asheville’s resource for Extraordinary Living.

In the meantime, enjoy this video tour of the open space: