One of the first items on our “to do” list for Nourish & Flourish when we arrived in Asheville was to connect with a design firm that we could work with to develop the ‘look’ of our business. We already had done extensive writing on our dream, giving as much to the details of the look and feel of our space as well as who we want to serve and to what capacity. We met with several local groups that do some combination of design and/or websites. One meeting in particular felt like a great match – our meeting with 828 design. After deciding to go with 828, we set up a follow up appointment where we met two of the designers, Tom and Jim, in which they ‘grilled’ us on our desires for the look of our business and honed in on what exactly would best represent N&F. The meeting was one of the most hilarious hours Jenny and I have spent creating with other professionals. I left with a big grin on my face and my belly a bit sore from laughing, knowing that whatever would emerge was going to be great.
After a couple of weeks, we got the call to let us know it was time to reconvene to take a look at the different logo ideas that had emerged from our previous session. On the way to the meeting, Jenny and I were thinking, “What if they’re all good, and we can’t decide which one is IT? As Tony Robbins says: “This is a good problem, a high quality problem!” My sense was that there would be one logo that would stand out. One that would speak to us beyond reason. One that would call to us. We sat down, and one by one, the logos were slowly laid out. All of them had qualities we really liked…but there was one that definitely rose to the top. The Hummingbird. And here’s the key point: I can’t logically tell you why. I can make up reasons, but the truth is that something beyond the visual image of the hummingbird was attracting us to it.
We went back home (to Sugar Mountain – see previous entry) and did some research, and here’s what we found:
“In Native American culture, a hummingbird symbolizes timeless joy and the Nectar of Life. It’s a symbol for accomplishing that which seems impossible and will teach you how to find the miracle of joyful living from your own life circumstances.”
“They are really spectacular birds, and have a lot to teach a person about self discovery and healing.”
“It stands for immortality. Or sometimes the Sun. The hummingbird is seen by some as a messenger of love and joy. It symbolizes energy, wonder and swift action. It is associated with the Ghost Spirit native American religion which teaches a dance that is intended to return the natural balance of the world.”
“The hummingbird represents abundant life and joy.”
These are the exact qualities that Nourish & Flourish represent. The hummingbird (which we now refer affectionately to as: The Lumbingbird) has the perfect association for what we are creating and inviting people into. And here is the kicker…Ready? When I asked Tom how he came up with the Hummingbird for our logo, he kind of sheepishly grinned and said: “Ya know…it’s weird. After our meeting, for the next couple of days Hummingbirds kept appearing to me.” They were literally flying into his personal air space. Not something that normally happens to him on a daily basis. And so he went with it.
How do you attract these magic moments into your life more often? One word: connection. The more deeply you are connected to yourself, the easier it is to witness those inner-connections in your outer world. Join us at Nourish & (you will) Flourish! And this, my friends, is the story of our new mascot.